“Priceless” Target Ad Goes Viral for All the Right Reasons

A new Target ad featuring a girl with a disability is getting an outpouring of support from parents applauding the retailer for including kids with special needs in its campaign.

The advertisement, included in Target’s weekly mailer, shows a number of kids wearing different Halloween costumes. One of the children is a young girl with leg braces, dressed as Frozen’s Queen Elsa. It was a casting decision that didn’t go unnoticed by Jen Spickenagel Kroll, whoposted a note on Facebook thanking the store.

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